PRESS RELEASE 04.03.2005 at 12.00 o’clock
KESLA WILL RENEW THEIR COMPANY IMAGE AND COMBINE THE STRONG FORESTRY MACHINE BRAND NAMES – PATU AND FORESTERI – UNDER THE BRAND NAME KESLA
Kesla Oyj will modernize their company image by renewing their logo to correspond the company’s position in the international forestry machine and access platform market.
At the same time the internationally well-known forestry machinery brand names Patu and Foresteri will be connected to the brand name Kesla. The corresponding reform has been made for Kesla’s access platforms already in the beginning of 2004. With the becoming reform the Kesla products will be known as KESLA Foresteri, KESLA Patu and KESLA XS.
ONE NAME – ONE IMAGE
Harmonizing the Kesla product and company image will interconnect the earlier separate company and product brands. In future Kesla will operate with one name and image only, whereupon the company itself and the products will support each other and the whole ensemble.
The renewed image and brand names will be
introduced during the spring 2005, and the first remarkable co-existence under the name KESLA
will take place at the most important forestry show this year in Europe, the
Elmia Wood 2005, from the 1st to the 4th of June in
Jönköping, Sweden.
THE 45TH
JUBILEE YEAR
Kesla will
celebrate their 45th jubilee year this year as well. During their
long history Kesla have developed their products with success both for the
domestic and the international market. During this period of time Kesla’s
products have evolved from the stone hook to today’s modern forestry machinery
and access platforms, whose technological performance is of international top
level and whose usability and reliability are being appreciated all over the
world. Kesla’s jubilee year will be celebrated during the year in various
forms.
Joensuu,
the 4th of March 2005
Jari
Nevalainen
Managing
Director
*****
Further
information:
Jari
Nevalainen, Managing Director, phone +358 (13) 6828 332
Mikko
Lehikoinen, Marketing Director, phone +358 (13) 6828 307 and
Kesla’s web
pages: www.kesla.com
Distribution:
Helsinki
Stock Exchange
Central media
****
Kesla Oyj are engineering works, which have concentrated on designing, manufacturing and marketing forestry machinery and access platforms. The turnover of the company 2004 was 22,8 M€, from which the export was 55 %. The company have production plants in Joensuu, Kesälahti and Ilomantsi where they employ totally 187 people. Kesla’s A-series of shares are being quoted on the Helsinki Stock Exchange.